Saturday, November 16, 2013

Questions for Podcasting Ecomonics

1.  How does podcasting fit into the organizational communication in business, non-profit, and academic contexts?
Podcasting fits into the organizational communication in business, non-profit, and academic contexts through advertising and promoting the company. This provides a way for the company to become more exposed and attract other businesses that want to get involved. One of the benefits of podcasting is that the company will be able to reach a higher consumer audience with giving exclusive information.

2.  Why does the speaker say that podcasting extends message?
The speaker says that podcasting extends message because it allows people to listen and learn about different types of products. Podcasting is simply an education tool that encourages people to take action and become consumers of the specific product.

3. How does podcasting encourage participation culture according to the speaker?
According to the speaker, podcasting encourages participation culture because others can create their own podcasts and promote their products. It will get many people to start blogging and talking about the company or product, so its a win win situation.

4. What are the three critical elements of development for a successfully media when the speaker talks about email, blogging, and online ad? Why does podcasting have the three elements?
The three critical elements of development for a successfully media when the speaker talks about email, blogging, and online ads are easy to listen to, displaying effective information, and providing easy access. Podcasting has these three elements because otherwise people would not be able to access the podcast and the important information that it provides to the general public would be lost in space.

5. How does the concept of digital media convergence get applied in podcasting when the speaker discusses the compounding media?
The concept of digital media convergence gets applied in podcasting when the speaker discusses the compounding media because if you add other types of media, the podcast will be more interesting and appealing to people. Music, video clips of interviews, and advertisements are all great mediums to use because it will strengthen the podcast and expand the interactive audience. 


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